Monster used to be the go to job sites (at least for me) but somehow have lost its status as the Go To Job Site with the newer and popular job sites. It was very smart of them to invest and leverage on social media to grow their share of voice and hopefully share of market.
Monster uses both Brandwatch Analytics and Hootsuite to help build the brand and develop lasting relationships with job seekers.
Hootsuite acts as a hub for all listening and engagement on behalf of the Monster brand. As a first step, they set up dozens of keyword, @mention and hashtag search streams to listen for various job- and employer-search signals.